Amaanah (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you use our website, and related services (collectively, the “Services”).
By using our Services, you agree to the practices described in this Privacy Policy.
1. About Us
Amaanah is the operator and data controller of the Services.
Address: 1e Mientlaan, 2223 LG Katwijk, The Netherlands
Email: support@amaanah.app
If you have any questions about this Privacy Policy or your personal data, you can contact us using the details above.
2. Eligibility
Our Services are intended only for users who are at least 18 years old. By using the Services, you confirm that you are 18 years of age or older.
We do not knowingly collect personal information from individuals under 18. If we become aware that we have collected data from someone under 18, we will delete it promptly.
3. Information We Collect
We collect information you provide directly to us, information generated through your use of the Services, and certain technical information automatically collected from your device.
A. Information You Provide
This may include:
- Name or username
- Email address
- Phone number
- Date of birth
- Gender
- Religion
- Ethnicity or cultural background
- Marriage preferences
- Biography/about section
- Interests and hobbies
- Messages sent through the platform
- Customer support communications
- Survey responses or feedback
- Wali information where required (for female users: the wali's name, relationship, and phone number)
Because the platform focuses on serious halal matchmaking and marriage introductions, some information users choose to provide may be considered sensitive personal data under applicable privacy laws.
B. Information We Automatically Collect
When you use the Services, we may automatically collect:
- IP address
- Device type
- Operating system
- Browser type
- Language settings
- Login activity
- Usage activity within the platform
- Pages viewed and features used
- Crash logs and diagnostics
- Push notification tokens (if you enable notifications)
- Subscription and payment status (we never receive or store your full card details; payments are handled by Stripe, Apple, or Google)
C. Location Information
We may collect approximate location data based on your IP address to improve platform functionality and user matching.
We do not continuously track your precise GPS location unless explicitly permitted by you.
4. No Public Photo Profiles
Unlike many dating platforms, our Services are designed around privacy-focused halal matchmaking principles.
We do not require public profile photos as part of the standard user experience. Any optional images shared privately between users remain under user control and are processed securely in accordance with this Privacy Policy.
5. How We Use Your Information
We use your information to:
- Create and manage user accounts
- Provide matchmaking and compatibility features
- Enable communication between users
- Verify wali information where applicable
- Maintain platform safety and moderation
- Detect fraud, fake accounts, abuse, or illegal activity
- Improve our Services and user experience
- Provide customer support
- Send service-related notifications
- Send marketing communications where legally permitted
- Enforce our Terms of Service
- Comply with legal obligations
6. Legal Bases for Processing (EEA/UK Users)
Where required by law, we process your personal information under one or more of the following legal bases:
- Performance of a contract
- Legitimate interests
- Compliance with legal obligations
- Your consent
- Protection against fraud and abuse
Sensitive personal data (such as religion or ethnicity) is processed based on your explicit consent when you voluntarily provide such information.
Automated Matching and AI
Our matching uses automated systems, including artificial-intelligence models from third-party providers, to compare profiles and preferences and to propose at most one candidate per round. Profile and preference information (never your contact details) may be shared with such AI providers strictly to generate compatibility assessments on our behalf; our agreements restrict them to processing this data only to provide the service to us.
No match is ever concluded automatically: every proposal requires the independent acceptance of both users, and either may decline without giving a reason. You can contact us at any time to contest an automated assessment or to request human review of a matching outcome.
7. Communications Between Users
Messages exchanged through the platform may be processed and monitored for:
- Safety
- Fraud prevention
- Abuse detection
- Moderation
- Enforcement of community guidelines
Messages between matched users are reviewed by our moderation process before delivery, as described in the Terms of Service.
After a match ends without both parties choosing to continue, the other party's profile details, name, and messages are no longer visible to you, and yours are no longer visible to them.
8. Verification & Fraud Prevention
We may use automated systems and third-party tools to detect spam, fake accounts, impersonation, fraud, or harmful behavior.
If identity verification features are introduced in the future, additional privacy disclosures may apply.
9. Marketing Communications
We may send you:
- Service announcements
- Security alerts
- Product updates
- Marketing emails
- Promotional notifications
You can unsubscribe from marketing communications at any time through account settings or the unsubscribe link included in emails.
Service-related communications may still be sent even if you opt out of marketing.
10. Cookies & Similar Technologies
We use cookies and similar technologies to:
- Keep users logged in
- Remember preferences
- Improve functionality
- Analyze traffic and usage
- Improve security
- Measure marketing effectiveness
You may control cookies through your browser settings.
11. Advertising and Analytics
We do not sell your personal information, and we do not show third-party advertising in the Services.
We use product analytics and crash/error monitoring to understand how the Services are used and to improve them. These tools process technical identifiers and usage events on our behalf and are not permitted to use your data for their own purposes.
If we ever introduce advertising or additional analytics partners, we will update this Privacy Policy first.
12. Sharing Your Information
Service Providers
We may share your information with third parties who help operate the platform, including:
- Hosting and infrastructure providers (currently Railway)
- Payment processing and purchase validation (currently Stripe for web payments)
- SMS delivery for verification codes
- Email delivery services
- Product analytics (currently PostHog) and error monitoring
- AI providers that generate compatibility assessments on our behalf
These providers act as processors under data-processing agreements and may only use your information to provide their services to us.
Legal & Safety Reasons
We may disclose information if required to:
- Comply with legal obligations
- Respond to lawful requests
- Enforce our Terms
- Protect users or the public
- Prevent fraud or abuse
Business Transfers
If our business is sold, merged, or reorganized, user information may be transferred as part of that transaction.
13. International Data Transfers
Your information may be processed in countries outside your country of residence.
Where required by law, we implement appropriate safeguards for international transfers, including contractual protections and security measures.
14. Data Retention
We retain personal information only as long as reasonably necessary for:
- Operating the Services
- Legal compliance
- Fraud prevention
- Dispute resolution
- Enforcement of agreements
Specifically:
- SMS delivery logs: the phone number and IP address are erased after 90 days; anonymised delivery and cost records remain.
- Email delivery logs are deleted after 90 days.
- When you delete your account, your profile, preferences, matches, messages, notifications, and wali details are permanently deleted immediately. We retain a minimal purchase ledger (store transaction identifiers, without profile data) where needed to prevent purchase fraud, and records we are legally required to keep, such as invoicing data.
Deleted accounts may remain in backups or archived systems for a limited period before permanent deletion.
We may retain certain information longer where legally required or necessary for safety and security purposes.
15. Security
We implement technical and organizational safeguards designed to protect your information, including:
- Encryption
- Secure servers
- Access controls
- Monitoring systems
- Security reviews
However, no internet-based service can guarantee absolute security.
16. Your Privacy Rights
Depending on your location, you may have rights to:
- Access your personal information
- Correct inaccurate information
- Delete your information
- Restrict or object to processing
- Withdraw consent
- Receive a copy of your data
- Lodge complaints with regulators
You can download a copy of your data and permanently delete your account yourself at any time, on the website (Account settings). For all other requests, or if you prefer, you can also contact us at:
We may require identity verification before processing requests.
17. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you may have rights to:
- Know what personal information we collect
- Request deletion of personal information
- Correct inaccurate information
- Opt out of sale or sharing of personal information
- Limit use of sensitive personal information
- Non-discrimination for exercising privacy rights
Requests may be submitted to:
We do not knowingly sell personal information of users under 18.
18. Third-Party Links
Our Services may contain links to third-party websites or services.
We are not responsible for the privacy practices of third parties. Please review their privacy policies separately.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
If we make material changes, we will notify users through the Services or by other appropriate means.
Continued use of the Services after updates become effective constitutes acceptance of the revised Privacy Policy.
20. Contact Us
If you have questions, concerns, or privacy requests, contact us at:
Amaanah
1e Mientlaan
2223 LG Katwijk, The Netherlands
Email: support@amaanah.app
Website: www.amaanah.app